We make
the necessary.

We work in the place where
humans & nature meet.

We make
the necessary.

We work in the place where
humans & nature meet.

The Marketing
Workbook

We design tools that engage and empower you & your team. Our Marketing Workbook challenges you to take a de-siloed approach while defining your identity.

What does the book contain?

This Workbook provides a thorough checklist to help you align your internal & external cultures in a clear & consistent narrative in order to maximize your impact and your growth. The book is 110 pages of content, checklist & notes pages. It reviews the vital pieces needed to define a strong identity; the multiple areas of your work that connect & effect your marketing; and the template outline to create strong & intentional content.

Who is this for?

We designed this workbook for those who are working hard & changing the world but haven't had the capacity to talk about their work so they can expand their impact. 

How will this help me manage my own Marketing?

This Workbook will:

   | Ensure you have all the pieces of the puzzle to design an identity for your work through personification. People connect with people. We create a persona to showcase the passion & purpose of your work through a relatable narrative.

   | Help you better understand your deliverable & audience potential through integrated visual and textual narratives.

   | Connect the dots between your work's identity and a multi-media marketing strategy.

How much is this?

The Digital Book is $45.This provides a direct download of the book and a link to a live, digital book.

 

The Physical Book is $85.You will receive your physical book in the mail within 5-7 business days (post the initial shipment on October 5, 2021). This also provides a direct download of the book & a link to a live, digital book.

 

Our Five-Month Digital Course, that thoroughly reviews this book through newsletters & digital story series starts October 15:

     | For the Digital Download & Digital Course, it costs $90 (Taxes Included)

     | For the Physical Book & Digital Course, it costs $125 (Taxes & Shipping Included)

The Identity
& Marketing Workshop

Pull up a seat & let us pour you some coffee, because we’re partnering with 1984 Studios in Oklahoma City to host a full-day intensive that gives your Marketing launch (or expansion) a kick. This SaturdayWorkshop will walk you through a 100-page checklist that helps you ensure you have the marketing tools you need to define an intentional direction & a consistent identity that your audiences are easily able to engage with.

When & Where?

Saturday, November 13
9:30am - 6:30pm

How Much?

This in-person Workshop is only open to 10 people. 

Early Bird Special: $175

We are offering two educational stipends for impact-focused brands. Winners of these stipends will be announced November 2. Apply here.

The Agenda

Co-hosted at 1984 Studios, this Saturday intensive will give you a physical copy of the Marketing Workbook, a small-group setting for feedback & individualized learning, and actionable steps to launch & manage your own Marketing strategy.

 

We will:

  • Review the bones of the Marketing Checklist
  • Discuss individual challenges & focuses
  • Enjoy group feedback sessions & review how to test /define your audiences
  • Create storyboards & direction
  • Explore applications & platforms available for your Marketing needs
  • Walk through the process of putting your Marketing Checklist together to write individual pieces of content.
  • Learn how concept storyboards are brought to life through visual narratives
  • Explore tips & tricks on how to style a wide variety of shots for your content strategy (utilizing your phone for shooting, you are welcome to bring a camera if you have one of your own; we will be discussing gear rental options and the logistics of working with a professional Photographer/ Filmographer/ Director)
  • Review utilizing design template platforms to create visuals for content strategy

We will cover three extra sections about Marketing - Press Releases, Partnerships & Visual Storyboarding - not included in the book.

 

Lunch, snacks & coffee will be provided throughout the time period. We'll reach out about dietary restrictions in the weeks leading up to the workshop.

Kind
words
from
impactful
folx.

Taking a leap to hire a copywriter was one of the best decisions I made for my company this year. I used to spend hours at the computer, staring at the screen, trying to write about myself and my company. I would struggle with how to connect with my clients, and some of my sentences didn’t make sense. Hiring Chelsea was a total game changer, not only did she help me write more effective sentences, but she also gives me great business tips along the way. She truly cares about the companies she works for and your success is her success.

Bethany Michaela , Co-Founder of Sojourner Society

Communication is essential and it takes a tremendous amount of ability to communicate effectively - this is where Chelsea thrives. Working with her has been one of the best things I’ve ever done. Bringing Form Follows onto a project is like having a trick up your sleeve, because what they bring to the table is more than just writing, creativity & ideas - they breathe life into every project.

Mat Miller , Owner of 1984 Studios

Chelsea & Michael have the ability to synthesize all the info and ideas from a client, and translate it into all of the ingredients of an engaging brand. Chelsea thrives on launching big ideas and her energy and enthusiasm about her clients makes each project a delight. If you want to bring your brand alive in the digital space, especially on a deadline, this team can make it all happen for you.

Amy King , Co-Founder of Good Coworking

We would love
to work with you.

Have a unique project & don't see the opportunity available above? Reach out to us with the form below. We are still accepting Design & Architectural projects for the remainder of 2021; however, we are not currently accepting Marketing or Business Advisement Clients until January 2022.